The ITRH brand is the brainchild of celebrity stylist and consultant Mohit Rai and famous designer Ridhi Bansal. Both of them created the ITRH as a sheer passion for nurturing the aesthetic culture and traditional designer craft of our textile from various diverse cultures and states.
At WeaveinIndia, we use the ITRH brand for recreating and enhancing the whole vibrant collections. Right from the indigenous textile crafts, classic silhouettes, to intricate embroideries, we help to redefine the tarnished and bygone legacies. Along with the ITRH brand, we aim to bring back the focus to the craft and Indian textile. We aim at revisiting the age-old traditional weaving techniques that bring out the best color and texture of the attires woven.